On a daily basis, I go through analytical data in order to see how certain technology enhancements are getting us closer to achieving specific goals online. Truth is when reviewing data, sometimes I feel like a doctor heading towards retirement referring to patients as cases, not real human beings. Maybe it’s because each visitor is identified by an IP address, not a real name. The fact is, this can be very dangerous. Remembering that real human beings are visiting your website, blog, landing page, facebook profile, youtube profile, etc sometimes changes your perspective on what sort of enhancements need to take place on your web presence or even your brand to really engage them properly.

Boost Labs and our talking dog Zoe would like to wish you all Happy Holidays!

“How can a blog improve my B2B sales?” This question has been asked over and over again and really I think it’s because no one has been able to really show the “ROI” that business owners are looking for. I believe like Social Media, business owners look at blogs as a tool for people to use personally. Most business owners should view Blogs as a business tool, rather than a personal tool dressed up as a business tool.

Put your business goggles on and let’s see why a Blog is a valuable business tool (focusing on B2B sales)

If you’re into cool web marketing and advertising campaigns, check out Eastpak’s new campaign, I AM THE BAG. I could explain it and maybe talk about the value of its viral content and young hearted flare, but I think I’ll just let the ads do themselves justice. Go check it out and make sure you’re ready to be confused.

These days, choosing the right company/individual to buy from is a difficult choose. You obviously want someone you can do the job and do it better than anyone else. But the big question is, how do you show the world that you are very knowledgeable and are able to get the job done right? Most of you already know this, but for those that don’t… ANSWER = Publish Articles Online. Of course there are other ways you can share your knowledge, but from past experience, answering common questions that most of your potential clients have through an article really helps boost company creditability. [Read More...]

Don’t worry this isn’t a sales pitch, but rather a gentle reminder to rethink your online marketing message. With the social media sonic boom we have all experienced, there was (and still is) a mad rush to get on linkedin, facebook, start a blog, rethink your website content, etc and yet after the dust has settled, the ROI for all your efforts looks sadder than a cat soaked in water…

The title sounds stuffy, but I assure you the article won’t be (crossing fingers). Okay so where to begin? By now you’ve Googled your way through some level of knowledge when it comes to online marketing. As I’m sure you are pretty sick of seeing a “top 10 list” of ways to do things, I figure we would change it up and use bullet points instead of creating a numbered list…. (cue in laughs) So here goes nothing…

If it’s not clear by now, we really love this group. Read on to see their latest video…

Before I started writing this post, I had one of my usual afternoon coffee break epiphany moments that got me thinking about technology and society. The main image that popped in my head is of a family, or should I say my family, sitting in the family room all in front of their personal devices (laptops, iphones, etc) and having no interactions with each other. Almost like zombies glued to their glowing lcd screens. Sounds like a Twilight Zone moment doesn’t it?

So knowing that we have amazing technology out there and more yet to come out, are we doomed to a life where all of our initial social interactions are handled via Facebook, Linkedin, mobile or other electronic outlets? Will family conversations, office conversations, or conversations in general no longer happen in person? Will it be better not have interactions in person? Will technology improve our social interactions and make us better at socializing with each other online and off?

In an attempt to create something unique, we decided to have fun and turn my blog into a “mood” based blog. Why? Well one of the issues that many people have while communicating on the internet is determining emotion of the individual doing the writing online. So we asked the question, “why can’t emotions be represented via design?”.

Welcome to what we believe is the first step to understanding a person’s mood surrounding a blog post or communication online in general.