“How can a blog improve my B2B sales?” This question has been asked over and over again and really I think it’s because no one has been able to really show the “ROI” that business owners are looking for. I believe like Social Media, business owners look at blogs as a tool for people to use personally. Most business owners should view Blogs as a business tool, rather than a personal tool dressed up as a business tool.

Put your business goggles on and let’s see why a Blog is a valuable business tool (focusing on B2B sales)

I know with so many “top 10 ways to get more business with social media” articles out there, that the last thing on everyone’s mind is SEO or SEM. But because I’m not the type to go with the natural order of things, I decided to show why SEO is important, rather than bore you half to death with a drawn out article.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.