“How can a blog improve my B2B sales?” This question has been asked over and over again and really I think it’s because no one has been able to really show the “ROI” that business owners are looking for. I believe like Social Media, business owners look at blogs as a tool for people to use personally. Most business owners should view Blogs as a business tool, rather than a personal tool dressed up as a business tool.

Put your business goggles on and let’s see why a Blog is a valuable business tool (focusing on B2B sales)

These days, choosing the right company/individual to buy from is a difficult choose. You obviously want someone you can do the job and do it better than anyone else. But the big question is, how do you show the world that you are very knowledgeable and are able to get the job done right? Most of you already know this, but for those that don’t… ANSWER = Publish Articles Online. Of course there are other ways you can share your knowledge, but from past experience, answering common questions that most of your potential clients have through an article really helps boost company creditability. [Read More...]

Don’t worry this isn’t a sales pitch, but rather a gentle reminder to rethink your online marketing message. With the social media sonic boom we have all experienced, there was (and still is) a mad rush to get on linkedin, facebook, start a blog, rethink your website content, etc and yet after the dust has settled, the ROI for all your efforts looks sadder than a cat soaked in water…

If it’s not clear by now, we really love this group. Read on to see their latest video…

Before I started writing this post, I had one of my usual afternoon coffee break epiphany moments that got me thinking about technology and society. The main image that popped in my head is of a family, or should I say my family, sitting in the family room all in front of their personal devices (laptops, iphones, etc) and having no interactions with each other. Almost like zombies glued to their glowing lcd screens. Sounds like a Twilight Zone moment doesn’t it?

So knowing that we have amazing technology out there and more yet to come out, are we doomed to a life where all of our initial social interactions are handled via Facebook, Linkedin, mobile or other electronic outlets? Will family conversations, office conversations, or conversations in general no longer happen in person? Will it be better not have interactions in person? Will technology improve our social interactions and make us better at socializing with each other online and off?

In an attempt to create something unique, we decided to have fun and turn my blog into a “mood” based blog. Why? Well one of the issues that many people have while communicating on the internet is determining emotion of the individual doing the writing online. So we asked the question, “why can’t emotions be represented via design?”.

Welcome to what we believe is the first step to understanding a person’s mood surrounding a blog post or communication online in general.

Every online marketing firm, including ours, always includes some sort of Twitter marketing option. Most of the time it isn’t by choice, because our clients read all about Twitter and buy into the hype that it’s an effective marketing tool. But is Twitter really all that popular than say, MySpace? Most of us already know that with the dawn of Facebook, MySpace sort of took a backseat in the online social environment. Even with riding in the backseat, MySpace still is able to control more user attention than Twitter.

I’m often asked what Boost Labs does and I find myself always answering “social media marketing”. The immediate reply is, “Oh like Facebook marketing stuff right?”, which then prompts me into this long speech about how there’s more to social media marketing than just Facebook and usually ends with me suffering from dehydration and the poor person on the receiving side of my rambling with a glazed over look on their face. Has “Social Media Marketing” been forever branded as “Facebook Only Marketing”?

At Boost Labs, we are very passionate about our work in social media. Every second of everyday if we are not brainstorming really cool ideas for our clients, we are sipping on something that is caffeinated. Which got me to think…is our caffeine intake encouraging our creativity?

Answer: Depends on what the business is selling.

Probably not the answer your were looking for right? Well there’s a reason for that. Not all businesses are the same, which means there isn’t a single site that works for every business. What I can do is give you a general idea and let you brainstorm where your company can fit in…