“How can a blog improve my B2B sales?” This question has been asked over and over again and really I think it’s because no one has been able to really show the “ROI” that business owners are looking for. I believe like Social Media, business owners look at blogs as a tool for people to use personally. Most business owners should view Blogs as a business tool, rather than a personal tool dressed up as a business tool.

Put your business goggles on and let’s see why a Blog is a valuable business tool (focusing on B2B sales)

These days, choosing the right company/individual to buy from is a difficult choose. You obviously want someone you can do the job and do it better than anyone else. But the big question is, how do you show the world that you are very knowledgeable and are able to get the job done right? Most of you already know this, but for those that don’t… ANSWER = Publish Articles Online. Of course there are other ways you can share your knowledge, but from past experience, answering common questions that most of your potential clients have through an article really helps boost company creditability. [Read More...]

Don’t worry this isn’t a sales pitch, but rather a gentle reminder to rethink your online marketing message. With the social media sonic boom we have all experienced, there was (and still is) a mad rush to get on linkedin, facebook, start a blog, rethink your website content, etc and yet after the dust has settled, the ROI for all your efforts looks sadder than a cat soaked in water…

In an attempt to create something unique, we decided to have fun and turn my blog into a “mood” based blog. Why? Well one of the issues that many people have while communicating on the internet is determining emotion of the individual doing the writing online. So we asked the question, “why can’t emotions be represented via design?”.

Welcome to what we believe is the first step to understanding a person’s mood surrounding a blog post or communication online in general.

Video 3 of 3 of our Business to Business (B2B) and Business to Consumer (B2C) Blogging series. This video goes more into detail on the benefits and potential dangers of blogging. We also talk about how to get your blog started. Any questions or comments please feel free to post them up. Thanks!

Video 2 of 3 of our Business to Business (B2B) and Business to Consumer (B2C) Blogging series. This video goes more into detail on the benefits and potential dangers of blogging. We also talk about how to get your blog started. Any questions or comments please feel free to post them up. Thanks!

Video 1 of 3 of our Business to Business and Business to Consumer Blogging series. We created this presentation to show companies what is needed to start a blog and some things to thing about when starting a blog. Any questions or comments please feel free to post them up. Thanks.