If you’re into cool web marketing and advertising campaigns, check out Eastpak’s new campaign, I AM THE BAG. I could explain it and maybe talk about the value of its viral content and young hearted flare, but I think I’ll just let the ads do themselves justice. Go check it out and make sure you’re ready to be confused.

Source: Wikipedia Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. [...]