Category Web Marketing Definitions

The 2011 Ford Fiesta is here!

Well, you might have to wait a few more weeks, but at least the video is here. Following both the viral aspects of OKGO’s video, and the cheesy-fun qualities of the Coca-Cola commercials, the Fiesta’s commercial looks fun and I imagine it’ll be quite viral. View the full article to see the video.

SEO

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Pay Per Click (PPC)

Source: Wikipedia Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. [...]