Tag social media

The 2011 Ford Fiesta is here!

Well, you might have to wait a few more weeks, but at least the video is here. Following both the viral aspects of OKGO’s video, and the cheesy-fun qualities of the Coca-Cola commercials, the Fiesta’s commercial looks fun and I imagine it’ll be quite viral. View the full article to see the video.

Is Twitter Just Hype (Twitter vs Facebook vs MySpace)?

Every online marketing firm, including ours, always includes some sort of Twitter marketing option. Most of the time it isn’t by choice, because our clients read all about Twitter and buy into the hype that it’s an effective marketing tool. But is Twitter really all that popular than say, MySpace? Most of us already know that with the dawn of Facebook, MySpace sort of took a backseat in the online social environment. Even with riding in the backseat, MySpace still is able to control more user attention than Twitter.

Is The Term “Expert” Being Overused?

Am I being cynical with that title? Probably, but I do have a good reason. Like many I get a ton of emails about webinars or events about “Social Media Marketing Experts” giving you, the business owner, the tools necessary to be successful with promoting your business online. Social Media to me is a channel that constantly evolves and is always giving you something new to learn.

Everybody’s chatting, but is anybody listening?

Last night my parents handed me an AARP article entitled, “Where Conversation Goes from Here” by David Dudley. AARP The Magazine, as you can expect has a mostly elderly audience. My parents understand how Social Media works about as well as I understand how to crochet a quilt -or whatever. Dudley attested to the danger our society is in of becoming a nation of hyperconnected hermits. To be fair, he doesn’t completely blame technologies like smartphones and twitter for the dwindling one-on-one communication in our society. I think he makes a good point in noting that it’s our human desire to feel important within our communities and these technologies give our messages amplitude we didn’t have access to 10 years ago.

The entertainment potential has now been multiplied by the number of communication channels we use which is rapidly growing…

Educational Video: B2B and B2C Blogging Video 3 of 3

Video 3 of 3 of our Business to Business (B2B) and Business to Consumer (B2C) Blogging series. This video goes more into detail on the benefits and potential dangers of blogging. We also talk about how to get your blog started. Any questions or comments please feel free to post them up. Thanks!

Educational Video: B2B and B2C Blogging Video 2 of 3

Video 2 of 3 of our Business to Business (B2B) and Business to Consumer (B2C) Blogging series. This video goes more into detail on the benefits and potential dangers of blogging. We also talk about how to get your blog started. Any questions or comments please feel free to post them up. Thanks!

Kings of viral video, OKGO – This Too Shall Pass


If you’re a fan of the previous OKGO viral online music videos, you’ll love this one. Teaming up with State Farm Insurance to produce and directed by James Frost, OK Go and Syyn Labs, the video was filmed in a two story warehouse in LA. The Rube-Goldberg device was designed and built by the band members, along with Syyn Labs over several months.

Update: There’s another official video for the same song – link in the full article.