Don’t worry this isn’t a sales pitch, but rather a gentle reminder to rethink your online marketing message. With the social media sonic boom we have all experienced, there was (and still is) a mad rush to get on linkedin, facebook, start a blog, rethink your website content, etc and yet after the dust has settled, the ROI for all your efforts looks sadder than a cat soaked in water…

The title sounds stuffy, but I assure you the article won’t be (crossing fingers). Okay so where to begin? By now you’ve Googled your way through some level of knowledge when it comes to online marketing. As I’m sure you are pretty sick of seeing a “top 10 list” of ways to do things, I figure we would change it up and use bullet points instead of creating a numbered list…. (cue in laughs) So here goes nothing…